A stamp rally is where ones goes round to centain locations to collect unique stamps of the places. The events are frequently organized for further marketing or place promotion purpose. However, the traditional stamp rally with paper-based has the limitation that retain the data of the participants in offline, invisible thus difficult for organizers to analyze the data and find the improvement.

For responding to the social question “how ICT can solve the problem in the real society” of GCL, in the practical approach, we start up the workshop naming “Mobile Application Stamp Rally Workshop on UTokyo May Festival” aims to provide the new digital benefits to both participants and organizer.

Operaters hold diverse background, including engineering, design, advertising，and so on. participanted the workshop jointly. It takes more than 4 months from the start to the end of the project, holding discussions and communications over and over to create ideas, find out solutions, and implement our approaches. In the preparation phase, through designing and improving the whole digital platform and event contents, we attempted to improve the project better and better. As a result, we succeeded to lauch the project in UTokto May festival and completed 2-days data collection of ９ stamprally places. The collected data composed by 1566 access records which collected from 234 attendees. By analysising and visualizing the collected data, we obtained several findings that have never been found if using the traditional method. These findings analysed by the digital platform could be a important insight for further improvement.

The result demonstrated the project was extremely meaningful and valuable for both the event attendees and organizers. The workshop gave impressive outputs and valuable aspects for “online to offline” (O2O) data collection and analysis. It also could be utilized as a case-study for attendees’ behavior-analysis in the big data area.